Toyota has the opportunity to improve its e-commerce capabilities or to exploit third-party e-commerce service providers for sales of some of its products, such as spare parts. Also, Toyota has the opportunity to enhance its mobile apps to increase customer engagement and loyalty. However, the company must address the threat of cybercrime, including corporate cyber-espionage. This dimension of Toyota’s PESTEL/PESTLE analysis model shows major technological opportunities, although the firm must address the threat of cybercrime through suitable technological security measures.