everyone knows that management and decision making should be based on data and valid information . we as responsible experts of information management and ICT work very hard in order to show and remind about the importance information, data mining techniques, etc. sometimes it is and to see that people will give credits to this work,but they do not follow or they do not act as they think.. they have high expectations and promises, but everyday life may differ a lot from this information and it management reality. member in focus group 1