information creation can and must go on at every level and in every part of the firm6.
For example, the development of new process innovations within quality control
circles is an aspect of information creation. To remain competitive any firm
must constantly be creating new strategies, new products, and new ways of
manufacturing, distributing and selling. Constant reexamination,
reconceptualization and reorganization are necessary—and this entails and
requires the constant creation of new meanings.