The time and money spent on securing professional help in investigating a business can pay big dividends, especially when the buyer inexperienced. However, the final consequences of a business purchase, good and bad, are borne by the buyer, and thus the prospective buyer should never relinquish the final decision to the experts. For one thing, it is a mistake to assume that professionals' help is either unbiased or infallible, particularly when their fees may be greater if the business is acquired. Prospective buyers should seek advice and counsel, but must make the final decision themselves, as it is too important to entrust to someone else.