Business level strategies are defined in terms of the differences in the firm's characteristics, which are relevant for its competitive success, or failure in the industry of its operation. Thus, each organization will have a distinct business level strategy for each of the different industries that it operates in, as well as the characteristics of that firm's business level strategy would be measured against the norms relevant to the characteristic of the industry that it operates in (Beard & Dess, 1981).
To discuss about the company's business level strategies, Starbucks employs a differentiation strategy that effectively utilizes its core competencies and product quality to enhance its value and customer experience, even further. This is further supported by Gates et al (n.d) who comments that because of employing a strong differentiation strategy the company has been able to turn its half a dollar commodity into four dollars worth of final good, purchased by the customer. Furthermore, the company also uses the combination of other business strategies that aim ...