e-Clothing websites were initially selected according to their visible differences in designs. They were then analysed following sets of predefined rules on colours, design elements, layouts, page orientations, and typography. A set of control was also followed during the data collection. The result has enabled the study to identify detail design elements in each websites, and thus enabled to analyse differences and similarities as to conform rules in selecting specimens for the research. The study presents initial Kansei structure, which were analysed by Principal Component Analysis. Results of the study have identified semantic space of KW representing human Kansei responses to websites. The relations of Kansei and website designs were also visible.