Each restaurant boasts iconic products. Burger King has the Whopper sandwich and McDonald's counters with the Big Mac and Quarter Pounder. In fact, the Whopper and Big Mac are the two best-selling burgers of all time. Burger King boasts 2.1 billion whopper sales per year, though it is very difficult to find verification for that figure; McDonald's suggests a more modest 550 million Big Macs are sold each year.
Each firm continues to push its international presence, although with mixed results. One reason is culture. Many Europeans, for instance, consider fast food to be a quintessentially American tradition. Food menus for Burger King and McDonald's sometimes struggle to appeal to foreign consumers, leaving international markets underdeveloped, particularly in the Asia-Pacific region.
Read more: McDonald’s Vs. Burger King: Comparing Business Models | Investopedia http://www.investopedia.com/articles/markets/111015/mcdonalds-vs-burger-king-comparing-business-models.asp#ixzz4Sb4p5QsY
Follow us: Investopedia on Facebook