Digital Alternatives
The shift to digitally-distributed media has pressured entertainment conglomerates to shift their business models and make investments into upstart technologies. Even though Disney made some waves last year when it purchased Maker Studios, an online network of comedians, performers, and educators, for $500 million. Not only does the move offer slate of popular online content, but it also gives Disney a recognized built-in distribution model. Still, management has admitted that more needs to be done to establish Disney’s role online. At the International Consumer Electronics Show (CES), CFO Jay Rasulo hinted that the company could be readying a larger splash into the digital distribution market.