Internet
Dolce & Gabbana made the "DG" logo an iconic and instantly recognizable symbol,[39] but they were never able to get the matching internet address DG.com. In fact, DG.com is one of the oldest Internet domains and was already registered in 1986 by the computer company Data General, now defunct. After that company closed in 1999, the url went to EMC before Dollar General purchased it in 2010 after a bidding war with Dolce & Gabbana.