Eva Mendoza’s buying process illustrates both limited and extended problem solving. Her store choice decision was based on her knowledge of the merchandise in various stores she had shopped in and her search on Brandhabit.com. Consider-ing this information, she felt the store choice decision was not very risky; thus, she engaged in limited problem solving when deciding to visit Macy’s. But her buying process for the suit was extended. This decision was important to her; thus, she spent time acquiring information from a friend, the salesperson, and another shopper to evaluate and select a suit.