Pizza Hut's attempt to be gourmet flopped
Pizza Hut's huge makeover failed to drive sales.
Sales at the brand's largest franchisee fell 3.5% during the fourth quarter, according to Nation's Restaurant News.
In November, Pizza Hut called the millennial-focused "Flavors of Now" campaign the biggest makeover in company history.
The brand reached out to trendy food truck operators in New York for help redesigning the menu, according to Digiday.
After considering what millennials would want, Pizza Hut added new crusts in flavors like Honey Sriracha and Ginger Boom Boom.