• Re-thinking the product and its functions from raw materials on up in order to make it more efficient, thereby reducing use of energy and other natural resources.
• Reducing energy and material consumption throughout a product’s life-cycle.
• Replacing harmful substances with more environmentally friendly alternatives.
• Selecting materials that can be Re-cycled, and build the product so that it disassembles easily to allow recycling.
• Designing the product so parts can be Re-used.
• Improving the product durability and ease of repair so that the product does not need to be replaced as often.