Social life is also characterised by norms: that is, by attitudinal and behavioural uniformities
among people, or what Turner has called 'normative social similarities and
differences between people' (1991, p. 2). One of the most interesting sets of issues in social
influence, perhaps even in social psychology, is how people construct norms, how they conform
to or are regulated by those norms, and how those norms change. Since norms are
very much group phenomena, we discuss their structure, their origins and some of their
effects in Chapter 8, reserving for this chapter, Chapter 7, discussion of the processes of
conformity and resistance to norms.