Attribute Listing
Attribute listing is an idea-finding technique that requires the entrepreneur to list the attributes of an item or problem and then look at each from a variety of viewpoints. Through this process, originally unrelated objects can be brought together to form a new combination and possible new uses that better satisfy a need.
Big-Dream Approach
The big-dream approach to coming up with a new idea requires that the entrepreneur dream about the problem and its solution-in other words, think big. Every possibility should be recorded and investigated without regard to all the negatives involved or the resources required. Ideas should be conceptualized without any constraints until an idea is developed into a workable form.