Many business recognised the benefits that might be gained from the use of IT in their business, but may not be fully aware of how e-commerce might be relevant to their business operations or the steps that are required to make that happen. Business owners generally welcome business advice, but around half say that they are unsure of where to find technology-related advice. One consequence of this is that providers of advice or specialist training in e-commerce topics report low levels of demand for their services or qualifications.