My curly hair has just not been the same since I started going grey and started using an inexpensive hair dye. I was unhappy with the frizzy, problematic texture. This product clears all that up and makes my dyed curly hair look soft, healthy, smooth, and manageable. I love it. I thought the product names was overdoing it but now I'm inclined to agree with it. I don't like to use any other conditioner.