Lessons
• The ability to conceive an idea for a new product is crucial; creative genius was
required to recognise the role that cranberry hulls could play.
• Existing technologies were able to be used for the processing, thus reinforcing the
importance of the concept for the new product.
• Processing waste can be a valuable source of raw material for new products.
• Ingredients for food products also form an area of business that can benefit from
innovations. The flavoured fruit pieces can be used as an ingredient in bakery products
or breakfast cereals, for instance.