From the outset, IT researchers advocated tight IT-strategy linkages, asserting that IT affects
firm strategies, that strategies have IT implications, and that firms must somehow integrate
strategic thrust with IT capabilities (Fabbe-Costes, 2000). However, the role that IT plays in
organizational performance has been tackled from two different standpoints in strategic management:
the position-based (outside-in) view and the resource-based (inside-out) view2. In
this chapter, we synthesize their key contributions to build our analytical framework.