Marriott’s marketing mix is globally the same, and is therefore unique in its kind. The hotels are located in all kinds of places, to attract every sort of customer and reach the biggest group of guests. Promotion of the Marriott is nowadays done by the internet, this being one of the most important ways to promote a brand. Of course the old-fashioned way is still being executed; TV-commercials, flyer, brochures etc., this to reach the maximum amount of potential guests to stay in their hotels. The core product of the Marriott is their hotels, or better specified, their rooms. Marriott has different kind of hotels with all different styles. All of the brands have the same concept, but they are specified to places and target group. We think that that is what the Marriott makes so strong. They have one concept, but they found a way to make that concept work in different places and for different people