Mobile devices are used by consumers
throughout the purchase cycle: over 50% of
smartphone users research products before
entering a store and 36% use their phones in
retail stores, The use of mobiie devices to actu-
aliy purchase products oniine (as opposed to just
shopping and browsing oniine) is also growing
commensurateiy. U.S. mobile commerce grew
by more than 55% to $39 biilion in 2013, and
is expected to grow to around $110 biliion by
2017.