Chapstick had an opportunity to begin a conversation with its customers that would have demonstrated its cognizance of and sensitivity to sexist advertising. Rather than a public relations nightmare, it could have created a public relations coup, stamping itself as a company that cares about its most loyal fans.Finally, when it could no longer delete the negative posts quickly enough, Chapstick pulled the ad and responded. However, not only was its response anemic, it did not even fully own up to the mass deletions it had perpetrated. It offered regret if fans "felt" this had happened and essentially blamed posters for being uncivil or posting "menacing" comments.
Chapstick had an opportunity to begin a conversation with its customers that would have demonstrated its cognizance of and sensitivity to sexist advertising. Rather than a public relations nightmare, it could have created a public relations coup, stamping itself as a company that cares about its most loyal fans.Finally, when it could no longer delete the negative posts quickly enough, Chapstick pulled the ad and responded. However, not only was its response anemic, it did not even fully own up to the mass deletions it had perpetrated. It offered regret if fans "felt" this had happened and essentially blamed posters for being uncivil or posting "menacing" comments.
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