In 1964, the Sriorathaikul's family (Mr. Pornsit and Dr. Shawnee) started Beauty Gems business, which is gem and jewelry manufacturer. It grew from a small business in Cha-roen Krung, Bangkok that gem and jewelry store. On the other hand, it grew quickly by taking advantage of the parallel emergence of Thailand's gem and jewelry industry and another reason was store’s location because in Cha-roen Krung had department stores and hotels that supported many foreign tourists so it was famous quickly and attracted accessories shops’s owner in Japan. In 1973, Beauty Gems business was a pioneer in Thailand's gem and jewelry industry that leading industry in Thailand and opened first manufacturing factory by invest 3 million Thai baht in capital and hiring 300 employees for manufactured and exported diamonds, gem and jewelry. In 1983, Beauty Gems hiring employees increase doubled and had invest went up to 13.5 million Thai baht for designed and manufactured diamonds diversified to meet the increasing demand of all customers. In addition, it developed itself from the trade with retail customers to wholesale jewelry giants company of Japan up to 12 companies and had the orders and manufactured between 1 - 12 million dollars per year. Until in 1990, Beauty Gems became a manufacturer and co-develop products with its customers in 2 brand was Lien d'Amour and Sriora that sold in Japan or simple explain that it set up 2 subsidiaries for providing top quality diamonds to its subsidiary and all customers. Moreover, it started focusing on exported neighbor country's markets another Japan and pioneer America’s market too.