logic of facts and figures, and appeals for give-and-take rather than appeals to relationships, emotions, aspirations, or traditions (Quinney, 2002). If a solution can be found that addresses the interests of multiple parties and offers joint gains, this is all well and good. If not, assertive efforts may be made to persuade, push, and, on occasion, coerce a counterpart to accept an agreement favorable to the American negotiator. This approach to persuasion holds true for both transactional business negotiations and efforts to resolve conflicts.