The Cascada won't save the convertible market. At best, it will pick up what few stragglers remain. For General Motors, however, opting to sell it was a fairly easy decision. The company already sells this thing in Europe under its Opel badge. "It's about remaking the Buick image," said Tynan. "There's no reason for Cascada to exist, but it's a way to create buzz without really doing anything."
If dealers can just convince normal, everyday car shoppers to take a test drive, sales ought to come easily: Just show them the button that puts the top down.