• New media is having a conversation; old media is delivering a lecture
• Old media takes itself very seriously; new media has a sense of fun
• New media welcomes criticism and attempts to learn from it, getting involved in the discussion; old media sees it as an attack, goes on the defensive, and even tries to exact revenge
• Old media is establishment; new media is counter-culture
• Old media refuses to acknowledge peer publications; new media shares the link love
• Old media is an exclusive club; new media is open to all
• Old media thinks twitter is a frivolous waste of time; new media doesn’t know how it managed before twitter came along
• Old media constantly tells everyone how good and successful it is; new media leaves that job to others
• Old media plays it safe and seldom gets it wrong; new media frequently gets it wrong, but apologises and carries on, regarding this to be the price paid for working closer to the edge
• Old media is so competitive about its search engine ranking that it uses underhand tactics such as ‘rel=no_follow’ tags on outward links (google it if you don’t know what this is), to avoid bleeding page rank; new media recognizes that sharing and collaboration are the way forward
• Old media has 10 000 twitter followers but follows just 12; new media has 10 000 twitter followers but follows 2500