2. the brain has different ways to store memories. It stores some information in short-term memory, which can only keep the information for about 30 seconds. For example, if you look up a phone number, you can store the number in your brain long enough to make the phone call. But a minute later, you might forget the number. The brain also stores information in what some people call “recent memory.” This allows you to remember what you had for lunch or what you did yesterday. Important information is stored in long-term memory after you repest it a lot. For example, if you call the same phone number over and over again, your brain will remember it for a long time. If you read one book on a subject, you may forget a lot of it. But if you read several book the information for a lot longer. Significant events are also stored in long-term memory. So a year from now, you might forget what you had for lunchtoday, but you will remember the first time you met your husband or wife or got a promotion at work.