The experiential learning opportunities discussed present alternative models of business. The placements allow students to share the business entrepreneurial challenges of creating value, solving a problem and creating something from nothing, but with profit being viewed as a means to enable the social aims of the enterprise to be realised, rather as an end in its own right – an approach that initially surprised, and then ultimately inspired many of the students. The experiential “live” case study workshops allow students to work with senior business managers and professionals who see “doing the right thing” (not just avoiding “doing the wrong thing”) as underlying their own business behaviour. This paper argues that exposing students directly to business cultures that are predicated upon social responsibility and/or role models that demonstrate ethical business behaviour are effective ways to embed ethical and pro-social business values in the curriculum (and in Corporate Management Development). Responsible business is not presented a hypothetical ideal, but is being lived in practice: