Dear K. Direk and K. Pramote
In order to create noise in the industry and launch an offensive program for replacing competitor’s market, we are going to launch an aggressive trade-in program for XID8100 (within limited time frame). Details are as follows:
XID8100 Trade-in-Package (ONLY applied to orders placed in June & July)
One Unit of XID8100 Single Sided Printer Free-of-Charge – (Reference: SQ-TI-1506-1) for every purchase of 50 sets of SRT consumables (film + ribbon) at the new tier discount rate against the new US$ MSRP list.
It is an offensive marketing strategy to tap the following targets:
- Existing HDP5000 users
- Existing user of other competing brands
- Customers that are using old XID printers (mainly the 3xx, 4xx & 5xx series)
Customers who opt for this program need to send us the printer photo together with the model name and serial number of the printer.
Please note that we’ll be sending out flyers to promote this trade-in program later mid-June and July. With XID’s more stable printing engine and concise color printing (management), this will simply lower the total ownership cost of those existing customers who are using the competitive brands.
In order to encourage you to promote for us to your customers, our new Regional Marketing Manager, Rebecca Ma, would like to discuss with you how we can work out some coop promotion program together. Therefore, I have put Rebecca in the cc list and she’ll in contact with you soon.
Best regards
Kenneth