Innovation on the part of an organisation should contribute to improvements to the innovations, to a reduction in diffusion and to a greater distribution of knowledge as well as enhance responsiveness to market changes (Gold et al., 2001). This suggests that organisational effectiveness can be gained through product and process innovations. In order to respond to market changes quickly, organisations should be proactive in combining existing and new knowledge and anticipating changes in a better way. Consequently, organisations must be able to identify and disseminate new knowledge internally, throughout the organisation (Liao et al., 2003).