The present research is of descriptive-analytical type for which the researcher-made questionnaire conducted based upon the Likert’s 5-item scale. Its validity and reliability coefficient confirmed by experienced university faculty professors and Cronbach alpha(82%). The statistical population, here, was Mazandaran province.
Furthermore , all statistical sample was 3 groups
1).31 tourists
2).12 interested managers
3).12 tourism-cultural heritage organization managers. The managers were chosen on the basis of their availability, while the tourists chosen using simple random sampling. In addition, statistics like frequency and percentage as well as chi-square applied for statistical descriptions.
Findings: The present study included 16.4% women and 83.6%men with mean age of 31.Also, 30% and 70% of them were single and married, respectively.Additionally, 43.7% had diploma, whereas 56.3% had higher education. Most of our samples were employees whose average salary ranged from 300-400 dollars.