Features
In London, people dress with an eye toward comfort, but they also keep their look neat and coordinated. Trends are popular here and several national chains furnish Londoners with inexpensive, of-the-moment looks.
Women favor bold accessories; an eye-catching purse and interesting jewelry are always welcome, no matter the outfit. Shoes range from regular sneakers to designer high heels. Clothing is similar, with leisure apparel a regular sight among students and passersby.
Men wear clothes that run the gamut from fashionable to comfortable. They're not afraid to try trends, color and print. In London, men might wear a sharp sport coat, jaunty cap and designer jeans with trainers, or fashion sneakers. The look is clean, approachable and smart.