Although there was a support by the government to promote rubber farmers and enhance the power in negotiation, rubber farmers are still faced with the problems caused by the middlemen. The middlemen have set the price which not related to the market situations. The bidders always determine the price and push the cost burden to the sellers. They also have high return expectation of cup lump rubber and rubber sheet selling prices collected from the farmers and the processing factory. Besides, the quality of cup lump rubber is low. The middlemen, therefore, take this opportunity to set their own price and determine their own standard of rubber products. The other problem found is about the management system of the rubber farmer institutions which lead to the conflict within the organization. The group members lack to access marketing knowledge. Therefore, some individual farmers are attempting to split up and build their own individual groups around the areas where rubber plantations are. The current problem of the farmers is they lack of power to negotiate and receive the news about rubber markets and its prices.