Conduct an internal assessment of the firm’s readiness
to initiate international business activity.
2. Assess the suitability of the firm’s products and
services for foreign markets.
3. Systematically identify the best markets to target with
the chosen product(s) or service(s).
4. Estimate the industry market potential, or the “market
demand”, for the product(s) or service(s) in selected
target markets.
5. Screen and select qualified business partners, such as
distributors or suppliers.
6. Estimate the company sales potential for each target
market.