A considerable body of scholarship exists on the question of
whether the media reflect society or lead society in producing new
cultural perceptions (Cohen, 1963; Entman, 2007; Iyenga, 1990;
Kendall, 2011; Lippmann, 1922; McCombs and Shaw, 1972). In
this way, the act of framing becomes a strategic and purposeful
craft of making meaning to achieve political ends. By merely
making news accessible to the public, the media may “prime” or
influence the importance of certain issues (Iyengar, 1990). It may
also overtly slant or bias the news to encourage the audience to