A threat to the company is the fact that there are many direct and indirect
competitors in the Thai market such as Avon, , Amway, Giffarine, and Cute
Press. Also the international competition will increase in the future. Because Mistine
products are dispensable goods and their target group is price sensitive, it will be
hard for the company to generate sales during an economic downturn.
Mistine: A case study analysis
MK 413: Group 5