Children begin watching television at a vary early age, sometimes as early as six months, and are eager viewers by the time that they are two or three years old. The general viewing is one of a steady rise in the number of hours viewed from early childhood though preadolescence and then a sharp drop in viewing during the adolescent years. According to audience rating surveys , the typical American household has the television set on for more than seven hours each day and children age 2 to 11 spend an average of 28 hours per week viewing television (Liebert 1988).