The instrument used in this study is based on published researches prior regarding significant factors
affecting student selecting a HEI. The importance-performance analysis model developed by Joseph and
Joseph (1998, 2000) was adopted in this study to identify the relationships between important factors
influencing students’ intention to study at a HEI in Malaysia context. This instrument is suitable to be
employed in the Malaysian context, because the same instrument was used successfully in the previous
similar research done in Indonesia as the neighbour country.