Building Trusting Business RelationshipsUses appropriate interpersonal styles to establish effective relationships with customers and colleagues; interacting with others in a way that promotes openness and trust and gives them confidence in one’s intentions.Establishes Relationships - Connects easily with new people; puts others at ease and gains personal acceptance.Helps Others have Personal Win - Recognizes and supports others’ personal stake in business objectives; helps promote others’ agendas that are consistent with the sales objectives; acts as a collaborative partner.Reinforces Others’ Self-Worth - Treats people with dignity, respect, and fairness; sincerely compliments others’ contributions; redirects the discussion when others’ esteem is threatened; shows empathy and understanding in response to stated concerns; avoids minimizing or ignoring others’ feelings; offers assurances about issues of concern.Shows Can Be Trusted - Demonstrates openness in dealing with others; shares personal agenda; acts in a manner consistent with organizational, social, and moral values; ensures that words and actions are consistent; keeps commitments to agreed-upon actions.