Dragasani sneakers, Pegas the bicycle, Mobra the motorcycle, the Fieni bulbs and Ileana the sewing machine, which were once the stars of the Romanian golden era, are now becoming the characters of our film. We selected six brands with spectacular destinies. They appeared approximately at the same time, along with the socialist industrialization. As overnight towns were built around the factories producing these brands, they have become the objects of desire for the Romanian daily life and dreams.