Jonathan Adashek, general manager of Communications Strategy, explained, "We've welcomed more than 15 million customers and counting so far, and have learned a lot from them. having this direct connection to our customers has really helped us better understand their tech needs." Travis Walter, general manager of Microsoft's International and new Store Formats, agreed, "In person, you get a very different experience and its's one we've been very delighted to provide.When you see our technology in person-when you can touch and feel it- alight goes off.