Value pricing offered important benefits for CRP customers, encouraging increased CRP
adoption. Implementation of CRP with the first few customers required prototyping new netpricing
terms that eliminated variable discounts and promotions in order to remove incentives for
forward buying. There was little benefit in trying to improve channel logistics efficiency while
using a pricing structure that encouraged inefficient purchasing practices (e.g., forward buying).
Until P&G restructured pricing, efforts to extend CRP were constrained because it lacked a
standardized pricing structure that would eliminate forward-buying incentives