3. Modern Face: vertical axis, abrupt contrast between thick and thin letterstrokes, unbracketed (or minimally bracketed) hairline serifs.
4. Geometric Sans Serif: normally
monoline letterstrukcs, based on simple geometric shapes. Often with a single-storey lowercase •a•.
5. Humanist Sans Serif: some contrast in the letterstrokes, based on inscriptional letterforms, with two-storey lowercase ‘a’ and ‘g’.
6. Slab Serif: monoline or with minimal contrast in the letter strokes. Unbracketed, heavy serifs.
Above: The giant type on these signs at the Melbourne Exhibition Centre works as a powerful graphic element Although cropped and placed at odd angles, the type still retains its legibility. This dynamic typographic signage is integral to the building, adding to its unique and unmistakable character.
Design by Emery Vincent Design, Australia
consider type as a limited graphic medium, because it can equally well be used in its own right as 'image'. In a context where pictorial images are inappropriate or do not exist, a heading, single word, or letterform can be inventively used as a graphic focal point to create interest, evoke mood, or set the scene for d1e rest of the design scheme. Visual onomatopoeia, in which type is made to suggest the meaning of the word visually and 'talk' to the viewer; is also an engaging way of getting the message across.
3. Modern Face: vertical axis, abrupt contrast between thick and thin letterstrokes, unbracketed (or minimally bracketed) hairline serifs.
4. Geometric Sans Serif: normally
monoline letterstrukcs, based on simple geometric shapes. Often with a single-storey lowercase •a•.
5. Humanist Sans Serif: some contrast in the letterstrokes, based on inscriptional letterforms, with two-storey lowercase ‘a’ and ‘g’.
6. Slab Serif: monoline or with minimal contrast in the letter strokes. Unbracketed, heavy serifs.
Above: The giant type on these signs at the Melbourne Exhibition Centre works as a powerful graphic element Although cropped and placed at odd angles, the type still retains its legibility. This dynamic typographic signage is integral to the building, adding to its unique and unmistakable character.
Design by Emery Vincent Design, Australia
consider type as a limited graphic medium, because it can equally well be used in its own right as 'image'. In a context where pictorial images are inappropriate or do not exist, a heading, single word, or letterform can be inventively used as a graphic focal point to create interest, evoke mood, or set the scene for d1e rest of the design scheme. Visual onomatopoeia, in which type is made to suggest the meaning of the word visually and 'talk' to the viewer; is also an engaging way of getting the message across.
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