Then they introduced bandwagon technique to make the ad
more successful. One man is asked to join Amber Jones to clean balls. Amber
jones instructed the man how to clean them. When the cleaning is done, a
woman is used to give her testimonial on clean balls. ‘Wow’ is the first uttered
by the woman when she feels clean balls. This word is used when something
exceptional happens. It is used to tell audience that every woman will feel like
her. It is believed that when someone sees it, he starts believing it. At the end,
using that woman makes the effect of the ‘man washer’ more realistic.