This is the evolution of the wordmark this century – the logo didn’t change much otherwise between 1936 and 1990. Wolff Olins also create an emblem which is in fact a re-work of a triangular motif that Triumph have used at a supplementary level – on engine cases and clothing for instance - but had more recently dropped.
Read more: http://www.pulldigital.com/Blog/May-2014/triumph-makeover#ixzz3W3HCbQ9K