A marketing manager In a chemical manufacturing company said, "due to ever changing technology and the Increasingly vigilant greenles, we have to upgrade our equipment quite frequently and our budget and management accounting people have been providing information which we need for making necessary decisions".
In the paper and pulp manufacturing company, several marketing managers said "we arc always In close contact with our product markets, we must know what's going on out there, the market here Is deadly competitive. To survive, we have to constantly work on, cost, price, quality, variety, Innovation, and marketing promotions and we heavily use our MAS which Is always on line.