The NIVEA Creme tin, on the other hand, was completely redesigned just 14 years after it was initially launched. In the 1920s, or the “Golden Twenties” as they were also known, a brand new zeitgeist emerged, and “youth” and “leisure” became the new buzzwords. NIVEA recognized it, responded to it, and adapted its brand profile accordingly. The fancy art nouveau design of the original NIVEA tin was replaced by a simple, yet distinctive look. The year was 1925 and the look was the blue tin with white NIVEA lettering.