Odysseia-In's reasons for participating also included a number of
non-economic motivations related to their desire to support local communities
and protect the environment, asw ell as being able to evidence
that they were a responsible tourism business. This provides support for
the contrary argument in the literature that non-economic motivations
of small lifestyle business also affect their level of engagement with sustainability
(Garay and Font, 2012; Sampaio et al., 2012; Thomas, 2015;
Thomas et al., 2011)