due to the inconsistency of the management model and how dynamic it is, it can help each company reach out to each of their specific goals, the market is always changing and failure to comply with that change can cause severe knockback to the company. If the company can’t be flexible and move with the flow of the market, they cannot meet with the buyer’s expectation and ultimately they cannot sell their product/service. I believe that by having different sections of the management, one can always be ready to move with the flow of the consumer’s want and could possibly, set trends in the market, like apple’s ability to pull its consumer to its product instead of flowing with what the consumers want. This is done through the use of apple’s publicity management.