Size of firm seems to be related to the use of informal market research. In addition, the negative correlation between size and market research being used to back hunches suggests that the larger companies may use market research data in a more objective fashion. However, when it comes to the length of time a company has been involved in exporting no differences were observed. Although interesting as a preliminary finding, it should be remembered that the measurement of this element of experience was limited, in that it failed to capture the possible variation in the sample. It could be, therefore, that 12 years’ export experience is not enough to discriminate marketing research activities.