The IT industry stands at the cusp of the most significant revolution in 20 years, since clientserver
architecture and web tier platforms. The convergence of social, mobile, analytics and cloud
(SMAC) has created a significant change in the value that enterprise applications can provide to
business (figure 1). Various market analysts such as Gartner,1 IDC2 and Ovum3 predict how SMAC
is going to drive the future of how business is done and operated.